john caples tested advertising methods pdf

John caples tested advertising methods pdf how to#

So, if you’re set on ‘brand-building’ do it the way that makes sense- learn the direct marketing business (at least the nuts and bolts) learn how to write ads that sell. And your bottom line explodes into higher brackets, practically overnight. Your customer base swells like a tsunami. Ĭuz when you hook up high quality salesmanship with high quality copywriting the results can be truly phenomenal. Strive for excellence and go the extra mile for your customers.Īnd guess what? The byproduct of this is. Make your biz really stand out by proving outstanding service, quality or any other tangible asset that makes you different (in a good way) from your competitors. Come up with irresistible offers that customers will find hard to refuse. Then, make sure your company is the one that can provide it. Take the time to find out what your customers really want, need and crave. Good salesmanship will carry you further and produce better results that fill up your bank account. One of the most difficult tasks in writing advertising is knowing what to say. Learn how to “talk” to them so they will listen and take you seriously. Learn how to reach your perfect prospect, customer or patient. It costs big dollars and usually a lot of time to build brand names. MOST small businesses can’t float that boat. THE go-to person or company everybody trusts, likes and is begging throw dollars your way.įorget brand building-at least until you have plenty of mad money to toss at ad schemes that look pretty but haven’t a prayer of producing results. So, if you’re still convinced you need a rush job do not expect good results.īrand Building? Yeah, right! For starters you’re barking up the wrong tree sweating over building a “brand.” Yea, sure we all want to become a household word. Personally, I stay far, far away from those ugly creatures, as do many of my colleagues. It’s simply not something you should just throw together and hope that your message “sticks.” Heck, even if you happen to be an ‘insider’ or employee in the company it still takes time and effort to craft the right message. It takes more time digging for that elusive headline and hook, crafting the most appealing offer. It takes time to research and learn about the innards of your company, your products and services.

Most copywriters (at least direct response breeds with any chops) wouldn’t touch that with a ten foot pole.įor starters, rush jobs are doomed to fail. You need help with headlines and body copy.

John caples tested advertising methods pdf